The Find Yourself in Fremantle tourism campaign is a major tourism marketing brand for the City of Fremantle. Its aim is to provide information on what’s on offer in the City and to increase visitor numbers. A style was developed that could be adapted for different segments of the tourism market from cruise ships passengers to conference organisers to backpackers. The campaign and promotional materials created included brochures, maps, flags and banners, press advertising and signage, including a major installation of the attractions of Fremantle to people arriving at the Passenger terminal.