Client – Shire of Shark Bay

The Shire of Shark Bay identified a problem with getting visitors to make the journey from the North West Coastal Highway to visit Shark Bay and Denham. They asked Wayfound to undertake a signage audit and to recommend improvements. Our review considered the destination’s marketing, which needs to start well before visitors set-off on their journey. Key considerations were creating a single visitor website, better access to information and internet bookings and free WiFi at key points (eg: visitor information bay), better signage design and use of great photography. This strategy provides a basis for planning, design and budgeting and allows the Shire to move forward.